
One of the posts I wrote in my head last night whilst thinking in blog had the title 'why i didn't join d&ad' and was going to be basically just that.
Then I saw Joby this morning who said that he had dinner with Tony Davidson after the talk and told him not one person signed up for membership despite repeated promoting, a very nicely designed flyer and some great incentives.
I don't like moaning much but thought I'd write down my thoughts on this anyhow...
invisible divide
There seems to be a bit of a invisible divide at d&ad to me personally. It's a bit us and them, sort of an old boys club. I'd really like to be in on it though which is the strange thing. But in the mean time I'm not really prepared to fork out the money to be an 'elected associate' as opposed to a 'member' when both pay the same amount. It doesn't seem to make sense to me.
value for money
Again £180 pounds seems a lot to pay to be an ‘associate’. £180 a year is a lot to pay for any club but £180 for a club that your not even classed as a member seems like a sting. Especially when you are still free to attend the same lectures for a few pounds more. Some of the discounts you get are great but I think I'm looking for added value stuff and 'worth' rather than 'discounts' and concessions. There is a members area on their site but I've no idea what's inside it?
embracing community
If one creative institution should be embracing community I think it should be D&AD. D&AD have a great role call of inspiring creatives it seems a missed opportunity not to use them to their maximum benefit. It just seems like names on a list at the moment.
a solution: learning and sharing
I've got a thing about sharing at the minute. I think D&AD could have a great opportunity to capture the sharing of ideas, thoughts, inspiration, discussions that seem to be happening elsewhere in industry blogs right now. Like Russell's for example. One idea I had would be for D&AD to create a collaborative blog much like Creative Reviews but also a mix of K10K's old structure where a wide variety members can post next to each other.
D&AD already have a blog but don't seem to put much effort into it, there were no posts for the whole of February for example. They did however take a great opportunity in getting Gwen to post her unique style of observation on last nights talk. If this was then continued by a post by Tony Davidson, then Russell, then Dan from innocent, then Simon from Poke, then someone random fromt he other side of the world that I've never heard of before etc with the opportunity for everyone to comment, trackback, tag they'd suddenly have something of real value on thier hands.
This would then help give value for money, start to break down the invisible divide and hierarchy (associates and students have direct access to talk and network with members), embrace a community and be a great platform for learning and progression.
I'm obviously ignorant to alot of the wider issues around the above but as an outsider this is just my perception. Feel free to comment.
So much for shorter posts.
ted at innocent on even more nudging
Tim on even more nudging
ted at innocent on social play
meera on social play
ted at innocent on i need a new boss
Asi on i need a new boss
ted at innocent on boundless adaptation
ted at innocent on public/ private commenting
Asi on boundless adaptation