two times fallon

Here are 2 great new spots from fallon (one so new I can't even find the youtube versions yet).

The first is a bloody strange* yet bloody great ad for Cadbury's Dairy Milk (see it here)...

The second is a cinema ad for Ben & Jerry's doing a very good job of celebrating their rich heritage...

* The surrealism also doubles up as a very effective lead in for data capture. I've signed up and I never sign up for anything these days.

habitat story telling

Habitat's new catalouge is all about the stories behind the products.

Which is nice.

(The actual implimentation of the stories is a bit pony though. More around the standard inspirations and theory behind a handful of products rather than materials used in each and craft of production. Oh well.)

cool cymru

Tenby's cool. It sais so in Grazia magazine. They've put a big picture of Tenby next to 'it girls' Sienna and Kiera so it must be.

I've always know this. Joby knows it aswell. That's why he moved there.

Grazia also said that the innocent village fete was cool. That's 2 cool things I'm associated with now.

sign of the times

I came across this compostable logo for the first time yesterday. It's good isn't it.

Biodegradable has been around for a while, then people started talking about degradable plastic bags and now it's back to good old fashioned composting by the look of it. Another confusing area again (is it a solution to landfill? how many people actually have compost heaps at home? are there enough industrial compost heaps out there? etc), this sheds a little light on it though.

Here's my own compost heap. I might start throwing stuff with this logo in it to see what happens.

control

This looks even better than this.

bringing brands to life in the real world

I want to write something insightful and compelling about 'bringing brands to life in the real world' but the more I think about it the more I remember reading the same thing on someone elses blog. Probably Russell's.

Here's my thought anyway: I got this guide through the post from the Barbican the other day. It's for a week of screenings and events curated by Channel 4 hosted by the Barbican celebrating 25 years of the channel. I like this bringing of a brand that usually exists in other formats (in this case telly) into a new more real world format (a gallery and series of events).

That's it really. What an incredible insight I know.

1+1

I've been seeing people flyering these at tube stations for quite a while now. I've never bothered to take one though. Then I saw the same logo on a couple of parking spaces at Paddington Station as I passed on the train the other day and realised it must be for Street Car.

I like this putting A & B together effect. You seed one thing somewhere (the flyers) and another somewhere else (the badges on parking spaces) then just wait for someone to pick up both and form the bigger picture.

Do you remember the Wiley stickers that were literally every where a couple of years ago? It took bloody ages before I found out what they were actually about but when I did I appreciated it even more.

green gimmicking

I saw this ad in the Guardian guide on the weekend. At first I thought it was great. The packaging looks nice, it's Carbon Neutral and they've got a copy of The Stone Roses by The Stone Roses which I've only got on C-60 from the old days at the minute.

Then I realised that I probably don't actually need it and making Carbon Neutral versions of old albums probably isn't solving that much in reality (most people that buy them will already own it in some other format already?). If every new CD release was in this format or a single independant label commited to putting out all their new releases in this format I'd be a lot more impressed.

I suppose it's a step in the right direction though. I can't help but think the environment would be a lot better off if we all downloaded music anyway.

There was a point to this post and that was something about there seems to be a hell of a lot of green marketing gimmicks these days but not a lot of true effort to improve things (just make a similar kind of profit as before but with a slightly clearer conscience). Again a lot of it is steps in the right direction but I think we need some big changes now instead of little steps.

The fact that the whole green thing is so bloody confusing doesn't help. I can imagine someone buying one of these albums and thinking they're doing the world some more good and that flight to Madrid this summer wasn't so bad now.

look what I found

I also got this packet of Look what we found 'Robin Hirst's Home Reared Beef in Back Velvet Porter'. I don't have as high expectations of this as Levi Roots Reggae Reggae Sauce but still think it is very interesting.

It is basically a ready meal in a bag (not that appetising in aesthetics). It is however doing a very good job at story telling, fully championing, crediting and documenting the stories behind the source of each products ingredients.

It's like a farmers market in a bag.

keith's reggae reggae sauce

I bought some Reggae Reggae Sauce this week. I haven't tried it yet, the chicken wings are marinating at the minute to be eaten tonight with some rice and peas and ginger beer.

I really like the story behind Reggae Reggae Sauce. I like that it has come to market so quickly after first being picked up on Dragons Den (despite Levi making a pretty big fuck up with a decimal point in his pre-order calculations).

I like that it is called 'Levi Roots Reggae Reggae Sauce' on the bottle and even on the little supermarket code thing on the shelf. I like the Levi is really called Keith. I like that it is authentic. I like that it has about half a meter dedicated to it in my local Sainsbury's. I like that it out sold Heinz tomato ketchup one week since it's launch. I like that the big people at Heinz probably had to have a meeting about that.

I suppose I just like the fact that a nice bloke with a decent product that he loves and believes in has been given the chance to bring his product to the masses and the masses like it.

He just needed the reach.