I haven't been doing very well at writing up my ideas on here lately, which is a shame as I have loads all the time. Here's one I had this morning anyway...
Start a company of professional ethics doctors. They'd be like those food and nutrition doctors that some gyms have and operate on a bespoke individual service. Clients would go to an ethics doctors and fill out quite an indepth survey (who they bank with/ how often they go on holiday/ how much they give back to charity or their local community/ where they do their weekly shop/ what milk they buy/ if they drive etc etc). The ethics doctor would then evaluate this information in depth and tell their client the top 5 or 10 things they can change to have a more positive effect on the world. I'm imagining conversations like this:
"Peter, it's great that you walk to Waitrose on the weekend and use your own organic cotton carrier bags to take your food home but we really need to look at these return flights to Berlin every 3 months."
or
"Judy, the fact that you support local farming communities and organic producers by buying 80% of your food and drink at Borough Market is commendable but we need to end this Friday night cocaine habit sooner rather than later. It's not doing you or the individuals, communities and farmers being exploited and seriously physically threatened by the criminal underworld any good at all."
A bit of a wake up call as it were?
(The picture is of Dr Albert Schweitzer and was returned off of a google image search on ethics doctors. I liked his tash so choose him to use).


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This made me laugh, this is what they'd say to me:
Claire, you spend £12.50 on an organic box from Abel and Cole each week yet your husband seems to buy vegetables anyway and you end up throwing the mouldy cabbage away at the end of the week'
Posted by: claire gates | September 18, 2007 at 01:06 PM
Ted, I love reading your blog.
Posted by: Row | September 19, 2007 at 11:58 AM
Glad your enjoying it Row.
Posted by: ted | September 19, 2007 at 08:29 PM