I've had by first big above the line idea. If fucking epic (just as they have to be these days).
It starts with loads of different people drop kicking balls in the air (professional sports men, amateur goal keepers on a sunday morning, kids on the street, people on dusty pitches in Africa etc). No music just really crisp sound of the balls being toe punted.
Then ends with all the balls coming down at once around the founder of the company who doesn't flinch (this might need a few takes). It sounds like thunder. Then the words 'take a punt' appear in silence.

It would have to be for a bit of a contender sports brand like Pony or someone.
I don't know why I thought of it. I don't even like sport.
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