democratising donation

I've been thinking about the concept of democratising donation for a while now so here are a couple of examples of it.

The first is 2 sets of christmas cards I bought last night. Both our produced by the same company, to the same theme, on the same shelf and both give a 40p contribution per pack sold to charity. But each design in the range gives 40p to a different charity so in effect you can pick and choose who you want to donate to. Simple but very empowering.

The second is this report I got from the Co-operative bank a while ago. I've mentioned that I've got a lot of time for the co-op before but for me this really goes to show that they have democracy and working as a cooperative at the heart of their values. Well done the co-op.