a direct line to head office

We had a bit of a think at work this week when we came across this Innocent gets Twitter wrong post. The discussion on whether or not the criticism is justified is another debate.

But what I think is interesting about this is the way in which we came across it. Basically via a google alert email. Quite a few people at innocent have these emails set up now. Add to this the increasing use of things like tweetscan and technorati and you've got quite a lot of connection between what people are saying and the people that it's being said about.

I imagine more and more brand managers, directors, CEO's and founders will start to pick on these tools in the near future creating that direct line between audience and brand.

The only thing left to consider then will be exactly how aligned with common interest the noise coming from the internet actually is.

Comments

[ted at innocent]

Just incase you've come across this post from a link from Stephen's PR Blogger site I'd just say that the last sentence of this post about being 'aligned with common interest' isn't a direct reference to that conversation.

That conversation is definitely aligned with common interest and was in everyones favour to take onboard.

I was just making the point that things could quickly get very complicated if you start acting on every criticism that comes your way.

Hope that's clear now.

[Mike]

Just found you through the PR Blogger RSS feed. I am very please to see that not only are you trying new ways to communicate with your audiences but also evaluating these. VEry often social media is tried abandoned and no real learnings are made by brands from it. Keep it up.