trendies and chavs

I went to a very interesting talk on Channel 4's UK Teenage Tribes research in the week. Here's how innocent did in their brand map..

We're in with the trendies and surprisingly popular with Emu's and Rude Bwoy's actually.

And here's a slide showing that teenagers media channel of choice is by far and away online these days. But then we already probably knew that didn't we.

Comments

[david0ff]

"And here's a slide showing that teenagers media channel of choice is by far and away online these days" - Especially, those filling in an online questionnaire! very useful information i'd imagine.