wearing stuff in not out

I went to the D&AD digital pecha in the week. One of the many 20 second slides that stayed in my head was Nik's reference to 'wearing stuff in not out' in relation to his leather hulger phone.

I think it's an interesting analogy for websites as well. Most branded campaign sites will wear out (in audience attention as opposed to the site itself actually degenerating). Brand sites with blogs and the like wear in on the other hand. They get more interesting, more useful, more relevant and ultimately better the more they are used.

Our's did at least.

Comments

[ted at innocent]

Antiques cost more than new, for a reason...

http://jpeterman.com/product~cat~130~sku~NLG+1005.asp