One of the many things I love about the world of digital is the remarkably quick evolution of ideas and stuff. As with most things it's probably easiest to illustrate this with an example...
Last week I came across this blog post about our village fete FaceBook group and use of social media.
At about the same time our Anthony, who does NPD stuff at innocent, was asking me what's hot in digital at the minute. I showed him that post and he said it was like a social media pyramid scheme. I really liked his turn of phrase so put together the below 60 second presentation for innocent's weekly monday morning meeting.
Dan liked the slide about reaching more people than there actually are in the world so said let's put it in our newsletter. Ceri did a fine job turning the concepts into words like this...
A man called Ed from Romania read our news, liked it, and posted these nice words to influx.
Then I put the whole concept back into a power point at the talk I gave at Fuel on Friday.
product placement, check
All within the space of about 8 days.
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Re: "Ed"
I am not from Romania, but was in Bucharest to speak at the Idea Forum marketing conference.
I talked about the Village Fete in my presentation and I wasn't the only speaker who mention Innocent!
Posted by: Ed Cotton | June 15, 2008 at 08:53 PM
and damn good it was too Ted! Thoroughly enjoyed your presentation!
Posted by: Paul Fabretti | June 16, 2008 at 09:43 PM
I also enjoyed your presentation at Fuel very much...
Posted by: henriette weber andersen | June 17, 2008 at 11:08 AM
Glad to hear you got something out of it. Sorry I messed up the timings a bit. 30 minutes can go very, very quickly I've now realised.
Posted by: ted at innocent | June 17, 2008 at 01:21 PM
Thanks for the presentation at Fuel, Ted. The innocent story is colourful and you tell it well.
Could've listened for another hour, had we had more time!
Vero
PS - I did feel like I should join "Exclamation Mark Users Anonymous" after your presentation. I suppose it's my unapologetic love of life that's causing me to use them more often than strictly necessary. :)
Posted by: Vero Pepperrell | June 19, 2008 at 12:51 PM
It was a great and very funny presentation. Provided me with some good advice on how to best engage with our audiences.
Working on the comms team at the University of Leeds we're constantly looking at ways to provide our students with the best online experience.
After years of one-way discussion, we're now moving towards a more dynamic model which is cool.
Your insights into best practice here were really helpful. Cheers.
Posted by: Richard Ashby | June 19, 2008 at 03:23 PM
I love this chain of events. The best thing about it is that it happened largely by people talking to each other. Talking is good.
Posted by: dan | June 22, 2008 at 12:23 AM