re:branded

I discovered a new brand at Maidenhead train station today. It's called Puccino's. They do coffee on train platforms and stuff and used to look like this...

Then they got a bloke called Jim Smith (or waldo pancake) involved and made all their stuff look like that sign hanging below the bad old logo above.

Good eh? If you like that kind of thing.

1: It's good when indivdual artists or illustrators take on a brand not just agencies (like when Marcus did grub). I think it's going to start happening more.

2: It's good to have some fun with things. I hope it's going to start happening some more.

3: It's good.