I was talking on a panel at this thing on social commerce the other night when a question on measurement came up, they always do. My thoughts on it were that numbers and charts are great and pretty crucial but you also need humans measuring things through experience. And then turning those learnings into lessons through metaphors.
The vast majority of the stuff I put on this blog is a metaphor from something I learned in my day job. My fellow panelist, a nice fella from google, quite liked the idea and said he'd suggest it to the Google Analytics team. How good would it be to get your google analytics numbers turned into a metaphor about tides & waves or swimming pools at the click of a button?