getting big by getting small

The smaller something is, the more authentic it tends to be. The smaller it is the closer it tends to be to it's core passion, and the more successful it will be.

When Ayrton Sennna was asked “Who is or has been the driver you got the most satisfaction of racing against...past or present?” his answer wasn't any of the big name F1 greats, but a little known kart racer. Simply because it was pure racing, free from the coruption of politics and money that was common place in F1.

 

The further something gets from it's original core passion, the less succesful it tends to become. I'll leave you Beans on Toast.