This is a continuation thought on this previous thought.
American Football is a shining example of an advertiser centric product development. The DNA of it's game model is structured to cater for advertiser in a way that something like chess never will be. Multiple breaks, sponsorship opportunities and of course the holy grail of ad space; super bowl ads.
I've been thinking about 'advertiser centric product development' in contrast to the much more favoured 'user centric product development'. Particularly in relation to smart phones, and as a tactic to dislodge Apple from their lead in smart phone sales (won largely as the pioneers of user centric product development, and now probably beyond catch up).
Competitor smart phone manufacturers (anyone other than Apple) seem in complete disarray in trying to win their bit of market share at the minute. Probably rightly so as it's pretty much a rapid land grab for long term technology and platform relationships at the minute. One opportunity that seems a no-brainer, yet still not applied, would be for a handset producer to simply insert an RFID card into their handsets that allowed the owners to 'one touch' in their Facebook likes. Pretty much making that Coca Cola Village stuff universal. Then doing a deal with brands/advertisers to integrate the other side of the technology into the real world, and as there's something in it for them (real world like harvesting) they'd probably fund the process.
Because I still think QR codes are rubbish and will end up in the land fill of digital hype with Second Life, Friends Reunited and Myspace pretty soon.