Not this, this..
A while ago I went to the Saatchi gallery and found they were being so kind as to give out free marketing to visitors. And it was attracting a bit of interest.
Well I went back on the weekend to find that they're still giving out free marketing, but they're keeping up with the times and collecting Facebook likes now to.
Very forward thinking for an entry point, the only problem is that it gets a bit clunky at the exit point, where they have to actively remind people to log out to avoid a very interesting engagement for the next visitor.
Which led me to think that there would probably be a lot of money waiting for the people who can create a very clean mechanic to procure Facebook likes in the real world. Like one touch payment stuff but for likes (which is pretty much a currency in it's own right now). To do this at scale you'd need infrastructure innovation, like when Oyster cards came along. A big opportunity for the smart phone market potentially given the size of Facebooks audience and that revenue is coming soley from brands looking to engage with that audience. If they'd only start to think about something other than copying the iPhone and trying to own music.
Then all those high street shops that are sticking big old Facebook and Twitter icons in the window could stick a little box behind them and get collecting some permissions.
(I know you can do this via QR code things at the minute, but they're pretty rubbish in my opinion).
It sounds to me like the 'free membership' approach would still be way more effective than the Facebook one, whenever I do user testing I still hear lots of apprehension about wall spam from apps and likes, even when they're from a high-end culture/kudos brand like Saatchi gallery.
On the second thing, it might work better if Facebook implemented a QR code like thing in their mobile app?
Posted by: Tom Harle | December 13, 2011 at 11:23 PM
http://www.youtube.com/watch?v=xUv0GU5rfHg
Posted by: Asi | December 14, 2011 at 07:31 AM
Yes that. I'm thinking advertiser centric product development, rather than consumer centric development at the minute.
Like American Football.
Advertisers have the dollar, and the core need, to make things work. Can't work out if it's evil or good though.
Posted by: Ted | December 16, 2011 at 01:05 PM