And here's the brief in words: Many people in the developed world are aid weary. They know billions of dollars go into aid, and yet the problems never seem to go away. This leads them to question if the money ever gets to where it is needed, and even then, if it is used wisely. The media seems full of stories of corruption, waste and broken systems. But that’s not the whole story. Effective aid programs help developing countries become self-sufficient. They do not replace those countries’ efforts, but rather support the important work that’s already under way. And here's the rules.
So here's my idea..
It's pretty basic, not fully thought out, and probably doomed to failure. But then so was capitalism, but that didn't let it stop it from taking over the world. My solution to the above brief would come at it from a slightly different angel than just providing transparency of aid work via a clever social media campaign. It would try to get right to the heart of aid, and make an audience in the developed world the very seeds that aid is grown from. And is basically a question: "What would happen to aid if rather than give to charity, you were a charity?" It's got a working title of 'Be Aid'. Have a click of the sketch below and see what you think.
And now how YOU can (REALLY) help...
The idea is pretty basic as I say, and more of a question than a solution. But I feel there could be something in it if I had some good brains to help me think it through a bit more. Your brains basically. So I've pasted my existing thoughts into the entry form format, and made it an open source Google Document here. Anything what-so-ever that you think might make the entry stronger please just enter into the document. Point holes in it, add opportunities to it, sort out the whole scientific measurement bit. Do what ever you want in short. Or if you're not into Google Docs just email me at email@example.com or tweet me @this_is_helpful. Or leave a comment on this blog post. The deadline is May 15 so you've got a few weeks to ponder.
We're looking to impress Mr Iain Tate et al, so it needs to be good. In the slim chances it does get shortlisted I'll make sure that all contributors get full credit, and a yankee burger and chips on me.
The final entry has been entered, and lives here. Thanks to everyone who helped with it.