Everyone's asking for feedback these days. It's the in thing to do. It's good though, because systems with feedback built into them tend to improve by default. Which is why I keep drawing this picture a lot lately (B should be 'output' not 'outlook').
But not a look of people actually give users a reason to give feedback, or any kind of reward. Which is why I like this:
1: Create a simple, quick, attractive feedback form caturing just what you want to know (sex/age/media consumption/email address in this case).
2: Offer a nice reward to people who take the time to do step 1.
3: Honour that reward. Simple.
Feedback can also be rewarded by just listening to it in person with a note book and pen in hand, and responding to it in person. As Alan Rusbridger (Editor of the Guardian) did on multiple occasions on the weekend.

We see babies in strollers swaddled in furs that match their
Posted by: Hermes Bags | November 28, 2012 at 12:34 AM
Good tutorial on how… Thanks for the examples.
Posted by: belstaff jacket | December 03, 2012 at 01:02 PM
I won't wish the wish you wish to wish.
Posted by: Nike Lebron 10 | January 26, 2013 at 08:33 AM