It's very easy to be fooled into not doing stuff because the conventional ways of doing it are so complex, and have such a expensive/high barrier to entry. I fall into the trap all the time. That's why I was inspired to come across this little story recently..
What do you need to open a petrol station?
Convention tells us a forecourt with multiple petrol pumps, a retail unit to take payment and sell associated products, staff to fascilitate transactions, signage to communicate real time prices, branding to communcate the source and authenticity of the petrolium, huge underground storage tanks, a power driven pumping system, regular tanker deliveries etc etc.
When you really think about this question however you can strip it down to three essential things; petrol, a vessel to hold it and potential customers to but it. The below example is of road side petrol vendors found in Vietnam. They simply buy petrol in bulk, decant it into smaller vessels and sell it where ever there is demand for the convienience of buying petrol on the go, pretty much anywhere where there is a road, at a small extra premium.
I like this kind of thinking. It's what I based my Exhibition In An Envelope on. What do you need to host an exhibition; art work and space. There's nothing stating that the space has to be a white cube gallery space in a bourgeois city with an attractive gallery assistant and a little book shop in the corner selling limited edition books and prints. It can just as easily be an envelope. I'm going to try and turn this kind of thinking into more projects next year.