Consistency is good in our age of ambiguity. Children like consistency, it's good for them. As it is for teenagers. And adults. Run Dem Crew is a very simple proposition, they meet every Tuesday at 7pm to socialise and run. Every Tuesday at 7pm for the last five years or so, a consistency its crew can rely on. And it's worked, for small begginings now up to 200 runners join the crew every week.
RDC's international friends New York Bridge Runners subscribe to a similar consitency formular. There's is every Wednesday at 7pm.
And this is a bell I spotted in Itsu last week. It gets rung everyday half an hour before closing, signaling that fact that everything is now half price. Every day, consistently, becoming something you can rely on, becoming an event, and a ritual.