The Artist is Present
An extraordinary simple performance/ art work by Marina Abramović. Producing some extraordinary reactions, pure, simple, human reactions. A work that is real and immediate, rather than purely representitive of emotions and narrative.
"You can not be put in a space with another body and not feel a response" Wayne McGregor
The Brand is Present
I took part in a workshop with young people regarding their use of online help services recently. What was fascinating was that this generation have grown up in such an immediate environment that they now see no incentive to engage with a service unless it's responce will be immediate. Waiting hours for a reply via email isn't an attractive proposition when they can go to Google or Yahoo Answers to get the information they are looking for straight away.
This demand for immediacy is leading to many online retailers adding 'live chat' services to their online presence. Brands are being rewarded/forced to become 'present'. To be less of a representational image of their identity, and to be a real world presence instead.
The Behaviour is Present
Our health is directly effected by our behaviours. But our behaviours aren't always as good as they should be. Good behaviours can easily fall into the background, whilst more attractive bad ones take the foreground. Keeping the good behaviour top of mind, and in the present it's an area that is starting to be experimented in by projects such as a text message systems for diabetics.
Keeping good behaviours in the present is a key endeavour if we are to increasingly convert interventions to habbits.