3 of 5 before 2

Here's an ad I wrote, well the mathematical headline atleast.

 

on shelf

This has to be my favourite bit of packaging for innocent so far. I don't know why, I just really like it. Maybe it's the green. Maybe it's the simpleness.

Maybe it's the fact that there is going to be millions of the them all pointing to the website I just did (with the kind help of Soup) in the next few days. It's quite scary in a way.

Here's a few of them that have started to filter into my local Co-op over the road in Stepney..

I even bought one. Crazy I know. I can get them for free at work.

another day another widget

Here's my second ever widget for innocent. It's for the Buy One Get One Tree campaign we've got coming up.

Do you recon I can make a hat trick by the time the year's out? Probably not actually. There's always next year.

information overload

A while ago I put together a proposed re-design for Levi's based on putting a load of information on every page but in a very structured way via disitinct categories and tags. It didn't go down to well at the time as everyone thought it was too busy.

Since then (I did them in October 2005) The Guardian has relaunched it's site in a similar manner along witht the ICA. It's good that people are getting used to digesting more information at once now. Or designers are giving them credit to be able to digest lots of information in a structured way. It's no worse than a newspaper after all.

The other part of the concept was to get illustrators and artists to customise the photos on the site on a regular basis to keep it fresh. This example is using some stuff by Kaws.

back of pack

Here's some copy I wrote for an innocent label. It's the first one I've written that's been published. Dan's tweaked it a bit actually, I compared the blueberries to Keith Richards, Dan went for Nick Nolte and Mickey Rourke. I prefer Nick and Mickey now.

what does a hatometer look like?

This is my first commissioned widget. I predicted they'd be big for 2007 back in January. Now I've done one. Hopefully there'll a few more to come aswell.

down to fete?

About a year ago I was going for interviews at innocent, part of the work I put together for the interviews was around fetes and a fete finder (above). It's always quite nice when ideas get realised and 12 months on we've just launched the innocent village fete site (below).

Levi's Antidote

Over 18 months in 2005/2006 I played a key creative role in the art direction, conception, research and implementation of a major cross media (print/ online/ event) Levi's programme named 'Antidote'. Antidote's core proposition is an A6 fold out sheet, which acts as a sampler of key youth passion areas and pulls exclusive 'user generated content' from over 20 fanzine and independent publishing partners over 6 territories across Europe.

500,000 quarterly editions in 5 languages are being distributed in Levi's stores across local markets along side a series of associated events with content partners in selected key cities. The initiative has been recognised by Levi's brand president Kenny Wilson as playing 'an increasingly important part in the long-term development of the Levi's brand' and hopes to move the brand increasingly into grass roots facilitation and funding directly with its audience and their peers.

Cadillac Europe Online Advertising

Design and production for Cadillac's multi-format online campaign featuring a host of banners and formats aimed at capturing user data as leads for test drives in a simple a way as possible.

Levi's Red 2003-2005

Design/ interaction design, build and online art direction of 3 consecutive seasons of Levi's exclusive denim range 'RED'. Creative followed assets and over all art direction provided by The Kitchen and used the imagery of such young photographic talents as James Dimmock, Diana Scheuneumann and Gemma Booth.